Bridal Wave started with a vision. 

When I was a little girl, I dreamed about my wedding day. The man I would marry, the dress I would wear, the guests I would invite, the works. The older I got, the more I fell in love with the wedding industry. The glamour, the romantic love stories, the pure, unadulterated joy of finally tying the knot with your soulmate with family and friends gathering to celebrate- what's not to love? 

But, I noticed something was wrong with the fairytale. 

After working an internship at a local wedding venue, I realized how stressed everyone seemed. Your wedding day is supposed to be one of the happiest days of your life, and yet, so many brides-to-be looked overwhelmed, tired, and just plain over the whole affair. Too often I would hear couples anguish about how they couldn't wait to just get it over with! After conducting market research, I realized that some married couples even wish they would have rather eloped than gone through the stressful process!

Then, I had an idea. 

What if wedding planning didn't have to be stressful? What if the hardest part about getting married was finding your soulmate rather than what comes after the proposal? What if you really could have it all- a beautiful ceremony and reception, happy guests, and the fairytale ending you've always dreamt about?

Now, you can.

Bridal Wave is an online, simplified wedding planning platform that connects couples and vendors directly to make dream weddings a reality. Think about it. Why exactly is wedding planning so stressful? First, you have to juggle upwards of 10-15 vendors for your special day. Oh, and by the way, these vendors usually aren't going to display their pricing details (top-secret industry info), so you really have no idea what you're getting yourself into- especially if you didn't shell out $5K for a wedding planner. Next, if you're shooting for efficiency, you're likely going to send inquiries to dozens of vendors to get a quote. But then your poor inbox is so inundated with what feels like hundreds of vendors fighting to get your attention that it becomes impossible to make a decision. Finally, you're facing intense pressure. Pressure from your loved ones who just want to help, pressure from vendors to select their services, and pressure from yourself to make sure your wedding measures up to the dreams from when you were a little girl. It's a miracle some brides ever make it down the aisle! 

It's time to stop the madness!

I'm here to tell you that you need to love yourself more than that. You deserve better than this! Bridal Wave offers an affordable solution to make your dream wedding a reality- without all the stress! Wave goodbye to those wedding woes and consider Bridal Wave today!




Bridal Wave LLC

Weddings are kinda my jam.

My name is Calla Hamlin, and I am so glad you stopped by! I am your average suburban girl from Dallas, Texas with big dreams and a determination to improve the wedding industry.


My passion for entrepreneurship and love stories led me to Bridal Wave. It's my goal to improve one of the last industries to adjust to the platform revolution with an innovative solution to complicated wedding planning. Here's to conquering fears, chasing dreams, and waving goodbye to wedding woes! 



Startup Incubator

Last Fall, I applied for Target's Gen Z Startup Incubator program! Although Bridal Wave wasn't selected, my friend Addie and I had a blast filming my application video. Check it out to get a closer look at Bridal Wave and OU's beautiful campus!


© 2019 by Bridal Wave

Proudly created with